Growthstone Ads
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Growthstone's Creative Wing · Performance Ads Studio

GrowthstoneAds.

We don't just make ads./We make content that converts.

Brands we build for
Why do our ads work

No guesswork.
Just method.

01

Data backed creative decisions

Every creative call starts from evidence: past winners, live account metrics and consumer insight decide what gets built next.

02

ICP identification

Before a single frame is shot, we nail exactly who buys. Every ad is written for a person, not a demographic.

03

Performance first, platform first

Creatives built to each platform's native grammar and each funnel stage's requirement. No TV cutdowns, no vanity films.

04

TG matched to language

The ad speaks the buyer's language. Literally. We have scaled brands in more than nine regional languages.

Helping a legacy brand crack platform relevant ads.

ITC has decades of iconic TV advertising. What it wanted was ads that feel native to the feed. For the Sunfeast Berry Smoothie launch we built platform first films: real moments, punch in typography and hooks in the first second, while keeping the brand's polish intact.

Watch the hero film, then the reaction cut we shipped alongside it.

The work

Some of our top content.

Tap any reel to watch the full ad. Handpicked from the hundreds we have shipped.

One product. An ad for every use case.

Wispr Flow turns speech into perfect writing. Instead of one generic product film, we broke the product into individual use cases and built a dedicated ad for each: dictating 200 word prompts to AI, clearing email without touching the keyboard, writing at the speed of thought.

Each hook meets one user in one exact moment. That is what makes them convert.

Case study · Just In Time

One Diwali idea, recut for every buyer.

One message, "gift a watch this Diwali", recut for the husband, the son and the loved one. 90% male buyers, three angles, one funnel.

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Increase in month on month sales
0
Jump in average order value
0
Improvement in website conversion rate
Regional scale

Fluent in 9+
Indian languages.

India does not buy in one language, so we do not advertise in one. We have written, shot and scaled campaigns in more than nine regional languages, taking brands past the metros and into the markets where the next hundred million buyers live.

HindiBengaliMarathiGujaratiTamilTeluguKannadaMalayalamPunjabi+ English
Trusted partnerships

Long relationships.
Compounding results.

From listed giants to category challengers to India's top finance creators. 30+ brands trust us with their performance content.

How we build

Every ad is engineered
across four levers.

Concept, message, aesthetics, product. Tuned together so the creative both stops the scroll and sells.

01

Concept

Hooks, meme and popular formats, B roll and animation, the situation the product lives in.

02

Message

Headlines, questions, brand framing and CTA support that carry the persuasion.

03

Aesthetics

Photographic style, colour harmony and vividness, composition, people and emotion.

04

Product

Product focus, clear CTA, info stickers and the right visualisation of the product.

The team

Operators who've scaled brands.

Arjun Midha

Arjun Midha

Founder · Growthstone & Growthstone Ads
  • Founded Haazri Foods; scaled to 12 offline stores in Mumbai
  • Product Growth at Lenskart
  • Led ecommerce growth for Owndays (a $400M acquisition) across Singapore, Thailand, Japan and Taiwan

One full team, all in house.

No freelancer roulette. The people who write, shoot and cut your ads sit under one roof.

ScriptwritersIn house
DirectorsIn house
Creative DirectorsIn house
DOPsIn house
EditorsIn house
Growth MarketersIn house
Let's make your next winner

Ready for ads
that convert?

Bring us your product. We'll bring the concepts, the craft and the performance.

growthstone.co
arjun@growthstone.coTap to email us directly
Growthstone Ads. Making content that converts.